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Lloyds Banking Group and Crisis announce new partnership and issue joint call for huge increase in the number of truly affordable, quality homes

  • Lloyds Banking Group and Crisis call for one million new social homes to be built in the next ten years in new partnership
  • New Crisis report reveals almost two million households on low incomes are living with poor conditions such as mould, damp and overcrowding
  • Lloyds Banking Group will support Crisis to partner with Homes for Good to develop and launch a new not-for-profit lettings agency in response to chronic affordable housing shortage

Lloyds Banking Group and homelessness charity Crisis have joined forces in a new two-year partnership to help tackle the shortage of good quality, affordable homes in Great Britain, which is leaving hundreds of thousands of people trapped in homelessness. 

Together, Lloyds Banking Group and Crisis are calling for one million new genuinely affordable homes to be built and made available to those on the lowest incomes, with a focus on supporting people at risk of, and experiencing homelessness. It is part of a Lloyds Banking Group UK-wide response to homelessness which will include a partnership with Simon Community NI to support its Tenancy Sustainment project aimed at helping tenants overcome financial barriers to access private rentals. 

Access to decent quality homes is a fundamental part of solving homelessness. Good quality social housing in the UK is becoming increasingly scarce, with not enough homes being built to replace those that are sold or demolished, and too many homes in disrepair and in poor condition, with issues such as mould, overcrowding and damp. 

The partnership will empower Crisis to launch a bold response to the chronic shortage of affordable homes, with a new not-for-profit lettings agency, in partnership with Homes for Good.  

Home is where the start is 

Today’s partnership announcement follows a new report from Crisis, Home is where the start is: The case for ending homelessness with homes, which reveals that almost two million (1.8 million) households on low incomes are living in poor conditions, experiencing potentially dangerous issues like damp, mould and overcrowding, due to the dire shortage of affordable homes, rapidly rising rents and increasing cost of living pressures.  

Data also shows that 2.5 million households are worried that, in the coming year, they will either be forced into poor living conditions or will have to remain in already substandard homes. 

The report also highlights that over 200,000 families and individuals who tried to move last year were forced to accept a property that was unsuitable or in poor condition - which includes having no access to a working bathroom or kitchen, or conditions that impact on physical and mental health.  

The findings are a stark reminder of the scale of the housing emergency in the UK. With a severe shortage of good, genuinely affordable homes, millions of people across the UK are trapped in poor quality housing because the only realistic alternative is even worse: homelessness.  

New not-for-profit lettings agency  

In addition, over the two-year partnership, Lloyds Banking Group fundraising will support Crisis to develop and launch a new not-for-profit lettings agency. To do this, Crisis will partner with the award-winning Homes for Good, Scotland’s first social enterprise lettings agency, to make renting easier and more affordable to people who would otherwise be homeless.  

This innovative new agency will match and support both tenants and landlords and avoid poor and exclusionary practices. It will be fair for tenants and fair for landlords. For example, people who are homeless won’t be asked to provide rent in advance, won’t need to meet strict reference requirements, and won’t need to provide guarantors. All profits from the agency will be reinvested into supporting people experiencing homelessness to find good quality, affordable homes.  

The lettings agency will start operating in London later this year with the ambition to roll it out across Great Britain – making it the first GB-wide not-for-profit lettings agency.  

It will draw on the successful record of the award-winning Homes for Good, Scotland’s first social enterprise lettings agency. Homes For Good was founded in 2013 to improve conditions in the private rented sector for tenants and landlords and to support people on low incomes to access quality homes in the private rental sector. 

Working together – Lloyds Banking Group, Crisis and Simon Community NI 

Since 2018 Lloyds Banking Group has provided nearly £15 billion in financing to the social housing sector, supporting more than 200 housing associations across the UK. Today’s announcement strengthens the Group's commitment to improving both the availability and the quality of social housing in the UK. Achieving this will involve Lloyds Banking Group and Crisis working closely with government, housing associations and other partners to deliver change.   

The partnership will also see Lloyds Banking Group fundraising support Crisis’ Changing Lives Grants Programme to help people experiencing homelessness to progress into education, employment and to start up small businesses. In addition, the partnership will see Crisis and Simon Community NI develop and deliver bespoke training programmes to businesses and communities across the UK with the aim of increasing understanding of homelessness, how it can be prevented and to spot signs of people at risk of losing their home. Lloyds Banking Group staff will also support with fundraising, volunteering, and sharing skills and expertise during the partnership.   

For over 50 years, Crisis’ frontline services have been supporting people experiencing homelessness into safe, settled homes, but in recent years, this has become increasingly difficult as soaring rents have priced out those on the lowest incomes. This has left the people Crisis supports trapped in unsuitable temporary accommodation or sleeping in cars, tents or on the streets with little to no option of finding a home of their own. 

Charlie Nunn, Chief Executive at Lloyds Banking Group, said: “A good home is a fundamental human need, and yet the reality is a chronic lack of affordable housing in the UK. This means there are too many people trapped in a cycle of temporary accommodation, or living in poor, sometimes dangerous conditions.  This cannot be right and is why today we are announcing our new partnership with Crisis - calling for one million new social homes to be built by 2033, with the clear focus on helping people who are most at risk of homelessness.   

 “We face an immense challenge, but we know that answers can be found through financial innovation, partnerships and fresh thinking.  And as financial leaders for the social housing sector, we have a responsibility to use our capabilities, scale and relationships to help bring about positive change.  We are committed to working with Crisis, business and community organisations across UK regions and the government, to end homelessness for good.” 

Matt Downie, Chief Executive at Crisis, said: “Our new research shows the heart-breaking reality for people at the sharp end of the housing emergency. Behind these statistics are the stories we hear in our frontline services – parents having to sleep in chairs so their children can take the only bed, or wheelchair users forced to take a flat on a second floor with a faulty lift. These situations are unacceptable and it’s a disgrace that some people are left with only two options: poor quality housing that could endanger their health – or homelessness.  

“Our new partnership with Lloyds Banking Group will ensure we can take the bold action that is desperately needed to begin tackling the biggest issue facing the people we support – the chronic shortage of good quality, affordable housing. Our new lettings agency will mean we can help people experiencing homelessness directly into a safe, settled homes, the essential foundation they need to rebuild their lives. 

“We’re delighted to have the support of Lloyds Banking Group and its staff in our mission to end homelessness. The money raised and expertise shared through the partnership will also enable us to continue our vital support for people experiencing homelessness, helping more and more people to leave homelessness behind for good.” 

To arrange a spokesperson or case study interview, please contact the Crisis media team on 020 7426 3880,, or the Lloyds Banking Group media team on